What should a successful marketing Email letter contain?

What should a successful marketing Email letter contain?

Among marketing ways, email marketing is recognized as the most efficient and cost-effective one, since almost every one knows how to write an email. It is widely used by companies with insufficient budget. However, the rate of an email that really brings them an order is less than 2%. The following guides are tested by authoritative analysis institute from USA. They will do you great favor in enhancing conversion rate of your email.

1. Personalized content included in your email message. This depends on how deep you know the customer. A customized video is a popular way to raise the open rate of your email message.


2. Three "rights" principle. To a regular company, a real buyer is hard to find. To get reply from a potential buyer require the right message to the right person at the right time.


3. Mix popularity message with personal one together. This will help increase click rate of your potential customer.


4. Periodic analysis on feedback of email. Accumulating welcome factor from customer to carrying out further action.


5. Link tactics. Keep only one link in your message, many links will distract your customer's attention.


6. Related information on new product or news is also an option for email message. Even some entertainment news can also be introduced. The key point is you should provide some valuable or interesting message to your potential customer.


7. Social media. More and more buyers prefer social media communication to email. In this case, you could offer your contact information concerning social media in your message. It is a good way for further contacts.

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